As Georgina enters Audio Jetz car electronics department, she is asked by the salesperson if she has seen the new plug-in cell phones with coffee-warming app. She answers that she didn't know that this type of app for cars was available. Based on this information, she is now in what stage of the product adoption process for this item?

Question

Quizplus · Accepted Answer

Georgina is in the awareness stage because she just became aware of the existence of the product and had no prior knowledge of it. She has not shown any interest, conducted any evaluation, or tried the product yet.

As Georgina Enters Audio Jetz Car Electronics Department, She Is