Courtney prefers to buy Pantene Shampoo for Colored Hair; however, if that is not in stock, she will buy L'Oreal or Garnier Fructis. Courtney's level of brand loyalty can be described as

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Courtney's preference for Pantene shampoo shows that she has a level of brand loyalty, but she is willing to switch to other brands if her preferred option is not available. This level of brand loyalty is best described as preference, as it is not strong enough to insist on purchasing only one brand.

Courtney Prefers to Buy Pantene Shampoo for Colored Hair; However