Kellogg's Rice Krispies, a ____ brand, is likely to be found next to Crispy Rice, a ____ brand that has very similar coloring and styling for its package.

Question

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Kellogg's Rice Krispies is a manufacturer brand, produced by the Kellogg Company, while Crispy Rice is typically a private distributor or store brand, designed to mimic the appearance of the manufacturer brand to appeal to consumers looking for a lower-cost alternative.

Kellogg's Rice Krispies, a ____ Brand, Is Likely to Be