In marketing, family packaging means
A) packaging products in a quantity suitable for use for an average-sized family.
B) putting a set of related products all in the same package.
C) making all of a company's or product line's packaging look similar.
D) putting the same brand name on all of a company's products.
E) designing and selling only products that are related.

Question

Quizplus · Accepted Answer

Family packaging refers to making all of a company's or product line's packaging look similar. This is done to create a cohesive brand image and to make it easier for customers to identify and choose products within the same line.

In Marketing, Family Packaging Means