Melissa loves going shopping. After a long day at work, she stops by a local shopping center. First, she decides to stop by Barnes & Noble. Melissa's favorite bookshop is the small, locally-owned book shop close to her home, but she visits Barnes & Noble because it is convenient. Next, she stops by a local Starbucks, where she likes to try new things. When she looked at the menu, she saw the name of a new latte she had heard about from friends and decided to try it. Then she went to Sephora to pick up some lipstick that she has run out of. However, when she gets there, Melissa finds Sephora is out of lipstick. She is tired after her long day and annoyed that they are out of the lipstick. Because it is her favorite brand, Melissa decides she will just have to come back another day. Melissa displays ______________ for Barnes & Noble, _____________ for the latte at Starbucks, and ________________ for the lipstick.

Question

Quizplus · Accepted Answer

Melissa displays brand preference for Barnes & Noble because she chooses to go there even though it is not her favorite bookstore. She displays brand insistence for the lipstick because she is willing to come back another day to buy it from Sephora, even though they are out of stock. She displays brand recognition for the latte at Starbucks because she has heard about it from friends and decides to try it.

Melissa Loves Going Shopping