Kantar Millward Brown ranks the world's top 100 brands. Google tops the list at $230 billion. In terms of revenue, however, Walmart dwarfs Google. Google earned $89.5 billion in global revenue, while Walmart earned $482 billion. While Walmart has higher revenues, Google has greater

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Brand equity refers to the overall value of a brand, including consumer perception, reputation, and recognition. While Walmart may have higher revenue, Google's brand equity, measured through Kantar Millward Brown's rankings, is stronger, making it the top-ranked brand.

Kantar Millward Brown Ranks the World's Top 100 Brands