Intangibility of services creates promotional challenges because it is difficult to display a service in a store and to demonstrate the quality of a service.

Name: Intangibility of services creates promotional challenges because it is difficult to display a service in a store and to demonstrate the quality of a service.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Services cannot be physically displayed in a store like goods, and their quality is often difficult to demonstrate, making promotion or advertising of intangible services a challenge.

Intangibility of Services Creates Promotional Challenges Because It Is Difficult