Customers seldom rely on the price-quality associations.

Name: Customers seldom rely on the price-quality associations.
Brand: Quizplus
Rating: 4.8 (35 reviews)

Question

Quizplus · Accepted Answer

Customers often rely on the price-quality associations when making purchasing decisions. They usually expect higher quality products to be priced higher than lower quality ones. However, the level of importance placed on the price-quality relationship can vary depending on factors such as individual preferences and the product category.

Customers Seldom Rely on the Price-Quality Associations