The intangible nature of services often leads customers to use prices as a measuring tool for quality.

Name: The intangible nature of services often leads customers to use prices as a measuring tool for quality.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Since services are intangible, customers may struggle to determine their worth. Therefore, they often rely on price as an indicator of quality, assuming that a higher price will lead to a higher level of service.

The Intangible Nature of Services Often Leads Customers to Use