Ideally, test marketing should follow which stage in the new-product development process?
A) Commercialization
B) Business analysis
C) Screening
D) Limited production
E) Product development

Question

Quizplus · Accepted Answer

Test marketing typically follows the product development stage, where the product is developed into a prototype and tested in a real market setting to gauge consumer response before full-scale production and commercialization.

Ideally, Test Marketing Should Follow Which Stage in the New-Product