Marlon and Eden at Fresh Foods believe they have come up with a delicious low-calorie dessert, but they have some doubt about which of two promotional and pricing campaigns will be better received by consumers. In this instance, they probably should proceed to the ____ stage of the new-product development process.

Question

Quizplus · Accepted Answer

Marlon and Eden are uncertain about which promotional and pricing campaign will be better received by consumers, and the best way to test this is through test marketing. Test marketing is a stage where a small portion of the target market is exposed to the product and its marketing campaign to evaluate consumer response in a real-world setting. This will help Marlon and Eden assess the potential success of their product and adjust their promotional and pricing strategies before launching it on a larger scale.

Marlon and Eden at Fresh Foods Believe They Have Come