Tesla vehicles have the unique characteristics of being a totally electric, premium luxury vehicle. The marketing manager wants to focus on these unique aspects rather than comparing the vehicles directly to competitors. He wants Tesla to be seen in a totally different light. Based on these objectives, he would wantto position the vehicles
A)to avoid competition.
B)to engage in head-to-head competition.
C)based on price.
D)based on the target market.
E)based on the vehicle's styling.

Question

Quizplus · Accepted Answer

The marketing manager wants to focus on the unique aspects of Tesla vehicles rather than comparing them directly to competitors. Avoiding competition would allow Tesla to stand out on its own and emphasize its unique features.

Tesla Vehicles Have the Unique Characteristics of Being a Totally