Executives in Japan decided to price Lexus luxury cars in the United States at $55,000 while pricing them at $66,000 in their own country. This is an example of

Question

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This is an example of secondary-market pricing, where a company sells the same product at different prices in different markets. In this case, Lexus cars are priced differently in the U.S. and Japan, reflecting a strategy to adapt prices for different market conditions or consumer expectations.

Executives in Japan Decided to Price Lexus Luxury Cars in the United