You are the marketing manager for a multistate auto dealership in the southeast United States. It is that time of year when your fleet of autos goes through a major model year change. You are putting the final touches on your pricing strategy to facilitate this change in your inventory of autos.
Which of the following pricing strategies will you use to facilitate this model year change?
A) Negotiated pricing
B) Secondary-market pricing
C) Differential pricing
D) Random discounting
E) Periodic discounting

Question

Quizplus · Accepted Answer

Periodic discounting is the most appropriate pricing strategy for facilitating a model year change in the inventory of autos. This strategy involves offering discounts on a regular basis, typically on a monthly or quarterly basis, to encourage customers to purchase older models and make room for the new ones. It is a common strategy used by auto dealerships to manage the transition from one model year to the next.

You Are the Marketing Manager for a Multistate Auto Dealership