Phoebe and Daniel recently purchased a 25-year-old home and are currently immersed in a kitchen remodel, which includes replacing countertops, cabinets, and kitchen appliances. They are shopping for appliances and visited several retailers to compare prices and determine which brands best met their requirements. One retailer is offering the GE brand refrigerator, cook top, built-in oven, dishwasher, and warming drawer for $3,999, while another retailer has a set of LG appliances that includes a larger refrigerator, range/oven combination, dishwasher, and wine cooler for $3,450. Phoebe and Daniel are meeting with their kitchen designer to finalize their plans for the kitchen and think that either one of these packages will fit their requirements. The appliance retailers are utilizing a ______ pricing strategy.
A)bundle
B)reference
C)skimming
D)premium

Question

Quizplus · Accepted Answer

The retailers are offering a package deal or bundle that includes multiple appliances at a discounted price. This is a common strategy used by retailers to encourage customers to purchase multiple products at once, rather than individually.

Phoebe and Daniel Recently Purchased a 25-Year-Old Home and Are