Target released a promotional campaign with the tagline, "Expect more. Pay less." Which of the following pricing strategies is Target most likely using?
A) Psychological pricing
B) Promotional pricing
C) Product-line pricing
D) Differential pricing
E) New-product pricing

Question

Quizplus · Accepted Answer

Psychological pricing is used by Target in this scenario, as the tagline "Expect more. Pay less." is designed to create a perception of value and affordability, appealing to customers' emotions and psychology.

Target Released a Promotional Campaign with the Tagline, "Expect More