Jamie is a shoe designer. She developed a new type of high-heeled shoe at a reasonable price point. It is time to decide how the shoe should be distributed. Jamie knows that the shoe will require adequate service from retailers at the point of purchase. She should use an exclusive distribution strategy.

Question

Quizplus · Accepted Answer

Exclusive distribution strategy involves limited distribution of a product through only a few retailers who are carefully chosen and trained to provide a high level of service to customers. Since Jamie knows that the shoe will require adequate service from retailers at the point of purchase, she should instead use a selective distribution strategy where she can carefully choose and train a few retailers who can offer the desired level of service. This will ensure wider availability of her product while maintaining quality service.

Jamie Is a Shoe Designer