Sean is a vice-president for 20th Century Fox, a movie production company. He has the responsibility for managing the firm's marketing channels and its relationships with its marketing intermediaries. As a manager of its marketing intermediaries, part of Sean's role is to

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As a manager of marketing intermediaries, Sean is responsible for managing the relationships with middlemen such as distributors, wholesalers, and retailers, and linking film producers to other middlemen falls under his role. A) is incorrect, as Sean's role is not to link movie wholesalers to other wholesalers. C) is incorrect, as Sean's role is not to oversee all movie sales to retailers but rather the relationship with the marketing intermediaries. D) is incorrect, as maintaining quality of the movie product is the responsibility of the production team. E) is incorrect, as engaging in short-term commitments to the least expensive channel member may not always be the best strategy for the company's marketing efforts.

Sean Is a Vice-President for 20th Century Fox, a Movie