Gourmet Farms is a maker of fine chocolates. The company's latest product, Fudge-Dipped Strawberries, is the premier product in its Fudge-Dipped line. The product is very expensive and targeted to upscale consumers. Which form of distribution would Gourmet Farms be likely to use for its new product?

Question

Quizplus · Accepted Answer

Gourmet Farms caters to an upscale market and has a high-priced product, which suggests that they would use an exclusive distribution strategy. This approach limits the number of sellers who carry the product, providing exclusivity to the product and motivating retailers to provide better in-store product placement and customer service. It also enables companies to control the pricing and image of their product, ensuring that it retains its upscale appeal.

Gourmet Farms Is a Maker of Fine Chocolates