Firestone allows companies like Walmart and NTB to distribute and discount its tires. This action significantly increases the possibility of channel ____ with independent Firestone dealers.

Question

Quizplus · Accepted Answer

When Firestone allows companies like Walmart and NTB to distribute and discount its tires, it can lead to channel conflict with independent Firestone dealers because these actions can undercut the dealers' pricing and market position, leading to disagreements and competition within the same brand's distribution channels.

Firestone Allows Companies Like Walmart and NTB to Distribute and Discount