In the distribution channel for Pizza Hut, channel members are linked by legal agreements that spell out the obligations and rights of each member. This is an example of a(n) ____ vertical marketing system.

Question

Quizplus · Accepted Answer

In a contractual vertical marketing system, the members are linked through contractual agreements that define their roles and responsibilities. This aligns with the scenario described where the members of the Pizza Hut distribution channel have legal agreements that outline their obligations and rights.

In the Distribution Channel for Pizza Hut, Channel Members Are