Scenario 13.1
Use the following to answer the questions.
Kelly Rose, Inc. markets several different brands, under its own Kelly Rose name label, as well as others. Its primary brands, such as Kelly Rose, Kelly & Ko, and KRC, are sold to wholesalers. These brands are then available through retail department stores such as Kohl's and Macy's. The wholesale-based brands division is positioned as customer-focused and cost-efficient. Its premium brands division includes labels such as Saffie Campbell, Martyn Curry, and Costura Moderno. These premium brands are sold through stores that the Kelly Rose company owns.
-Refer to Scenario 13.1. If Kelly Rose were to distribute its Saffie Campbell brand through its company-owned stores and through wholesalers, to major department stores, then Kelly Rose would be using ____ distribution.

Question

Quizplus · Accepted Answer

Multichannel distribution involves selling products through multiple channels, such as company-owned stores and wholesalers to major department stores, as described in the scenario.

Scenario 13.1 Use the Following to Answer the Questions