Gracie orders a dress from J.C.Penney's straight from its website. Marilyn goes to the J.C.Penney's store to purchase the same dress. Gracie is using a _____________ marketing channel, and Marilyn is using a ____________ marketing channel.

Question

Quizplus · Accepted Answer

Gracie is purchasing the dress directly from J.C.Penney's website, which means she is buying it from the producer (J.C.Penney) and having it delivered to her directly. This is a direct or producer-to-consumer channel. On the other hand, Marilyn is visiting a J.C.Penney's store to purchase the dress, which means she is buying it from a retailer (J.C.Penney's store) that had purchased it from the producer (J.C.Penney) and then stocked it in their store. This is an indirect or producer-to-retailer-to-consumer channel.

Gracie Orders a Dress from J