Alibaba is a Chinese e-commerce firm similar to Amazon.com in the United States. It has increased its power and global influence with strong leadership from its founder, including knowing when to acquire other organizations. For instance, in addition to acting as a platform for buyers to purchase products, it also acquired firms in the delivery and payments industries so it would have more control over the entire process. Alibaba's acquisition is an example of
A) digital distribution.
B) channel cooperation.
C) horizontal channel integration.
D) vertical channel integration.
E) full-line forcing.
Correct Answer:
Verified
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