Megan operates an upscale shop that does both pet grooming and human manicures and pedicures. She is targeting a market segment of people who place great value on their dogs and are concerned with their own appearance, yet pressed for time. No other businesses meet the needs of these consumers. Which strategic issue in retailing does Megan appear to have addressed?
A) Store image
B) Location
C) The wheel of retailing
D) Retail positioning
E) Scrambled merchandising
Correct Answer:
Verified
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