In the Sunday paper, Jessie sees a flyer for a collector's edition Nativity set that is available to purchase by filling out and mailing in a form or by calling a 1-800 number. This is an example of

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Direct-response marketing is a form of advertising where customers can respond to an offer by filling out and mailing in a form or by calling a phone number. In this case, the flyer is promoting the Nativity set and offering customers the option to purchase it by responding directly through the mail or phone.

In the Sunday Paper, Jessie Sees a Flyer for a Collector's