Koyo-Sha Co. manufactures and sells polishing materials and abrasive products. This Japanese-based company has 140 employees, but these employees do not engage in selling the product to end consumers. Instead, individuals not directly employed by Koyo-Sha Co. purchase products from the firm and then resell them to end consumers. Those individuals who are most successful are adept at forming relationships with end consumers, usually through face-to-face interactions. Koyo-Sha Co. receives money from the sales of its products, and the individual receives a commission. Koyo-Sha is most likely a

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Koyo-Sha Co. engages in direct selling, as its products are purchased by individuals who then resell them to end consumers through face-to-face interactions. Thus, it is not a telemarketer, wholesaler, direct marketer, or franchise.