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Eric Operates a Store Called Cartridge World, Which Sells Office

Question 235

Multiple Choice

Eric operates a store called Cartridge World, which sells office supplies. Eric enjoys operating Cartridge World, especially because he has ready access to management expertise and promotional support. He was able to open Cartridge World with limited capital. However, there are disadvantages Eric faces as well. For him, one of the biggest disadvantages is that he does not have complete control over his operation. Cartridge World is most likely a


A) franchise.
B) wholesaler.
C) direct seller.
D) direct marketer.
E) producer.

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