If UPS decided to outsource all of its marketing efforts to the Ads Agency, which specializes in advertising, sales promotion activities, and public relations, UPS would likely be striving to practice

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Outsourcing all of its marketing efforts to an agency that specializes in advertising, sales promotion, and public relations would indicate that UPS is striving for integrated marketing communications (IMC) where all marketing communications efforts are integrated and coordinated to deliver a consistent and unified message to its target audience. IMC involves multiple channels and tools, including advertising, sales promotion, public relations, direct marketing, and personal selling. By outsourcing to a specialized agency, UPS can leverage the expertise of professionals in these areas and ensure that its message is coherent across all channels.

If UPS Decided to Outsource All of Its Marketing Efforts