Aubrey Deere is in charge of advertising for her company and has produced a 30-second television spot to promote one of the company's new products. One of her assistants just out of college believes that the commercial has too much visual and audio information packed into such a small amount of time. The assistant is specifically concerned about limits in the receiver's

Question

Quizplus · Accepted Answer

The assistant's concern about limits in the receiver's ability to process information suggests that the issue is related to channel capacity. Channel capacity refers to the maximum amount of information that can be transmitted through a communication channel, and if a message exceeds this limit, it can lead to information overload and reduced comprehension. Therefore, the assistant's concern about too much visual and audio information in a short amount of time is likely related to limitations in the receiver's channel capacity.

Aubrey Deere Is in Charge of Advertising for Her Company