Some promotional programs are unsuccessful because marketers fail to generate awareness of

Question

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The promotional program may fail if marketers fail to generate awareness of critical issues among a significant portion of target market members. It is essential for the marketers to identify and understand the target market's needs and preferences to design an effective promotional program. If the marketers fail to create awareness of critical issues among the target market members, they may not take an interest in the product, leading to unsuccessful promotional efforts.

Some Promotional Programs Are Unsuccessful Because Marketers Fail to Generate