New introductory promotion is most likely to be used during the ____ stage of the product life cycle.

Question

Quizplus · Accepted Answer

The new introductory promotion is most likely to be used during the introduction stage of the product life cycle. This is because during this stage, the main focus is on creating awareness and generating interest in the product among the target audience. Offering an introductory promotion can help attract more customers and encourage them to try the product. As the product moves into the growth stage, the emphasis shifts towards maximizing market share and profitability, so promotions may become more targeted and strategic.

New Introductory Promotion Is Most Likely to Be Used During