Talbot Laboratories offers ceramic coffee mugs to its physician customers when it promotes a new drug. This example illustrates Talbot's use of which one of the following elements of the promotion mix?

Question

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The fact that Talbot Laboratories is offering ceramic coffee mugs to its physician customers when promoting a new drug indicates that it is using sales promotion as a part of its promotion mix. Sales promotion involves offering incentives or rewards to customers temporarily, with the intention of increasing sales. In this case, the ceramic mugs are being offered as a promotional item to encourage physicians to purchase and try the new drug.

Talbot Laboratories Offers Ceramic Coffee Mugs to Its Physician Customers