Hormel Food Corp decided to put a much larger share of its promotion budget into ____ because of the heavy reliance it will be placing on coupons in the second quarter.

Question

Quizplus · Accepted Answer

Sales promotion is typically where coupons are used as a key tactic to drive sales, so it makes sense that if Hormel is relying heavily on coupons in the second quarter, they would put a larger share of their promotion budget into sales promotion activities.

Hormel Food Corp Decided to Put a Much Larger Share