Scenario 15.2
Use the following to answer the questions.
The manufacturers of Whizz, a new laundry detergent, are developing their promotional plan for the first year. They know they want to use an integrated communications strategy and are considering the use of advertising through TV and magazines, coupons, public relations, sales promotion, and viral marketing. They are not sure when to use each of these methods, however, and have asked for your advice.
-Refer to Scenario 15.2. Since Whizz is a new product, which of the following promotional methods would you least recommend?

Question

Quizplus · Accepted Answer

A price-reduction sales promotion is typically not recommended for new products because it can undermine the perceived value of the product before it establishes itself in the market.

Scenario 15.2 Use the Following to Answer the Questions