Charlotte works at a toy manufacturer. Recently, the company has had to issue a massive recall because parts of a toy have been found to be a choking hazard for small children. A national newspaper published an article that is highly critical of the firm. Charlotte tries to handle the backlash from the recall and bad press, but her firm has no policies in place that provide her with guidance in this situation. She consults with Christopher, a crisis communication expert at a local college. Christopher suggests that Charlotte's company develop crisis communication policies to deal with these negative _____________ issues in the future.

Question

Quizplus · Accepted Answer

The best choice is public relations as it involves managing and maintaining relationships with the public, media, and stakeholders during times of crisis or negative publicity. The other options (press release, integrated marketing communication, product placement, and viral marketing) are not directly related to crisis communication policies and may not provide the necessary guidance for handling negative issues.

Charlotte Works at a Toy Manufacturer