______ advertising supports organizational images, ideas, and political issues while ______ advertising touts the uses, features, and benefits of goods and services.

Question

Quizplus · Accepted Answer

Institutional advertising is meant to promote the overall image of an organization, its ideas, and political issues. Product advertising, on the other hand, is focused on promoting the features, uses and benefits of goods and services offered by the organization. Therefore, option E - Institutional; product is the correct combination of the two types of advertising.

______ Advertising Supports Organizational Images, Ideas, and Political Issues While