SunnyD orange juice has a television commercial where a young boy is drinking orange juice at dinner. He remarks that he likes the great taste of SunnyD anytime. The element of the commercial that focuses on drinking orange juice at dinner would be best classified as ________, while the focus on the great taste of SunnyD would be best classified as ___.

Question

Quizplus · Accepted Answer

The element focusing on drinking orange juice at dinner is pioneer advertising because it introduces the idea of consuming the product in a specific context or time (dinner), which is a new concept or usage occasion for the audience. The focus on the great taste of SunnyD is competitive advertising because it highlights specific attributes of the product (its taste) to differentiate it from competitors and persuade consumers to choose it over others.

SunnyD Orange Juice Has a Television Commercial Where a Young