Garrison is responsible for developing the promotional campaign for Pearl Izumi's new line of bicycle clothing for teens. He will be writing advertising campaign objectives that are aimed at making the target customers' attitudes more favorable toward Pearl Izumi, which should be stated in ____ terms.

Question

Quizplus · Accepted Answer

Communication objectives focus on changing attitudes and perceptions, which aligns with Garrison's goal of making the target customers' attitudes more favorable toward Pearl Izumi. Sales objectives would be focused on increasing actual sales, while demand objectives would focus on creating a desire for the product. Market and survey objectives are not relevant to this situation.

Garrison Is Responsible for Developing the Promotional Campaign for Pearl