Wendy Robinson, account representative for EXpert Advertising, tells D'Orazio Tile Products that she is proposing to use 5 full-page, four-color ads in home-decorating magazines to achieve an increase in consumer and builder inquiries of 15%. This approach is an example of which of the following methods of determining advertising expenditure levels?

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The approach of using full-page, four-color ads in home-decorating magazines to achieve an increase in consumer and builder inquiries of 15% is an example of the objective-and-task method of determining advertising expenditure levels. This method involves setting specific objectives for the advertising campaign, determining the tasks required to achieve those objectives, and then estimating the costs associated with those tasks. This approach is considered the most effective and logical method for determining advertising expenditures.

Wendy Robinson, Account Representative for EXpert Advertising, Tells D'Orazio Tile