The maker of Luvs diapers is developing a media plan that involves trying to expose its target audience to its new advertisement about ten times. This is advertising
A)reach.
B)repetition.
C)frequency.
D)targeting.
E)exposure.

Question

Quizplus · Accepted Answer

Frequency refers to the number of times a target audience is exposed to a particular advertisement. In this case, Luvs diapers is trying to expose its target audience to its new advertisement about ten times.

The Maker of Luvs Diapers Is Developing a Media Plan