As William Mayer puts together its advertising campaign for the summer, it will need to keep in mind that its desire to use outdoor advertising will have strong effects on its selection of the advertising

Question

Quizplus · Accepted Answer

Outdoor advertising is a visual medium, so the message must be concise and easy to understand. The budget will also be affected, as outdoor advertising can be expensive.

As William Mayer Puts Together Its Advertising Campaign for the Summer