Ross's, an off-price retailer featuring clothing and housewares, communicates in news story form about its organization and its efforts to support local children's hospitals. This information is transmitted through mass media at no charge and is therefore called

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The information being communicated about Ross's organization and its efforts to support local children's hospitals is being transmitted through mass media at no charge, making it an example of publicity. This is different from advertising, which typically involves paying for space or time to promote a product or service. Additionally, while the communication may have aspects of news reporting or public relations, the fact that it is being shared through unpaid media coverage makes it best described as publicity.

Ross's, an Off-Price Retailer Featuring Clothing and Housewares, Communicates in News