Your company CEO is a very socially conscious individual who believes in prudently utilizing the resources of the company to promote causes that are good for the environment and society-at-large. She recently asked you to work with the firm's outside ad agency to develop an advertising campaign that articulates the company's concern about climate change.??Which of the following types of advertising will you pursue to meet her expectations?

Question

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Advocacy advertising is designed to promote a particular cause or idea and is often used to promote social responsibility, environmental concerns, or ethical behavior. This type of advertising would be the most appropriate to meet the CEO's expectations of promoting the company's concern about climate change.

Your Company CEO Is a Very Socially Conscious Individual Who