Angela is determining the media plan for her tax accounting business. She is currently selecting an advertising medium and is looking for a medium that is not expensive, allows for a short lead time, has large reach, and provides frequent communication. Based on these, Angela should avoid

Question

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Magazines typically have a longer lead time for publication, can be more expensive, and do not provide the frequent communication that Angela is looking for.

Angela Is Determining the Media Plan for Her Tax Accounting