Papa John's wants to get free publicity and be associated with a worthy cause that resonates with consumers. It wants to achieve this with relatively little investment. It should engage in

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Event sponsorship allows Papa John's to associate with a cause and gain media attention with relatively little investment. By partnering with a charity or organization, Papa John's can increase its brand visibility while also helping a worthy cause, making it a win-win situation. Additionally, the organization may promote the sponsorship on their own channels, exposing Papa John's to a new audience. Press conferences and writing featured articles require more effort and resources, while television advertising and celebrity endorsements typically involve significant costs.

Papa John's Wants to Get Free Publicity and Be Associated