Which of the following is the most precise, enabling marketers to focus on the most promising sales prospects?
A) Advertising
B) Public relations
C) Sales promotion
D) Personal selling
E) Publicity
Correct Answer:
Verified
Q15: Paid personal communication that attempts to inform
Q20: A major disadvantage of personal selling is
Q147: Decisions regarding sales promotion do not affect
Q159: Sales promotion objectives should be consistent with
Q165: Cooperative advertising refers to advertisements promoting a
Q168: Buying allowances are effective promotional techniques because
Q176: Generally, consumer sweepstakes are more popular than
Q180: Many consumers redeem coupons only for products
Q187: Scan-back allowances link trade spending directly to
Q191: Cents-off offers are likely to be used
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