As Kashi tries to decide how to introduce its new line of breakfast bars, it considers all the advantages and disadvantages of the various consumer sales promotion methods. After careful consideration, Kashi decides to use ____, which are the most widely used form of consumer sales promotion.

Question

Quizplus · Accepted Answer

Coupons are the most widely used form of consumer sales promotion, as they offer direct savings to the consumer and are easy to distribute through various channels such as newspapers, magazines, and online. Free samples and point-of-purchase displays are effective as well, but can be more costly and time-consuming to implement. Rebates and cents-off offers are also effective, but are not as widely used as coupons. Therefore, Kashi's decision to use coupons is a practical and effective choice.

As Kashi Tries to Decide How to Introduce Its New