Maryana works at Hershey in the marketing department. Recently, Hershey developed a new chocolate bar that the company is excited about. Maryana's job is to try to increase awareness of the product, get people to try it, and obtain desirable distribution at retail stores. Which consumer sales promotion method should Maryana select based on these criteria?

Question

Quizplus · Accepted Answer

Free samples would be the best choice in this scenario as it would allow people to try the new chocolate bar without any cost or risk, increasing awareness and potentially leading to word-of-mouth marketing. It would also create a positive brand image and help obtain desirable distribution at retail stores.

Maryana Works at Hershey in the Marketing Department