International Entrepreneurs (Scenario)
Jennifer and James have formed an entrepreneurial venture to develop software for banks and other financial institutions. Their company is growing, but in looking for opportunities in the future, they decide to explore international operations.
-Jennifer and James feel that people in foreign countries will not have the skills,expertise,knowledge,or experience to write,sell,or install the software.They have a(n)________ attitude.

Question

Quizplus · Accepted Answer

Ethnocentric attitude is the belief that people in other countries are inferior and cannot perform tasks as well as people in the home country. Jennifer and James believe that people in foreign countries lack the necessary skills, expertise, knowledge, or experience to write, sell or install software, which reflects an ethnocentric attitude.

International Entrepreneurs (Scenario) Jennifer and James Have Formed an Entrepreneurial Venture to Develop